Aided by the Census Bureau counting almost 25 million Latin ladies in the usa, marketers and news businesses have begun getting stoked up about the possibility to attain them.
One of the most present initiatives is a publication that is new Cosmopolitan Latina, which will start publishing in might and will also be directed at American-born Latin women that are bicultural and bilingual.
“A great deal of marketers realize that they should spend with all the Latino market, ” said Donna Kalajian Lagani, the vice that is senior and publishing manager at Cosmopolitan. But numerous Latinos, she said, “are digesting their information in English. ”
In line with the census, of this women that are latin the usa, a lot more than eight million are native-born and over the age of 18. “She’s extremely Latina, but she’s additionally really US. You can’t split the two, ” Ms. Kalajian Lagani stated regarding the new magazine’s meant audience.
Hearst, which has Cosmopolitan, intends to focus on one issue within the springtime plus one in the autumn, as well as very first, it will publish 545,000 copies that’ll be made for sale in states like Texas, Ca, Florida and ny, which may have big Latino populations.